Everyone is using AI to build websites. Almost nobody is using AI to build trust.

The difference between a website that gets ignored and one that closes $10k clients isn't the animations.

It's the messaging.

A few things I changed while rebuilding my agency website:

• Stopped talking about features and started talking about outcomes.• Removed sections that looked "cool" but distracted from booking a call.• Every section now answers one question: Why should I trust you?• Used AI to speed up execution—not to replace good design.

AI can generate a website in minutes.

It still can't generate positioning.

Curious...

What's the biggest mistake you keep seeing on agency websites?

(P.S. I broke down the entire build process in today's video if anyone wants to see the prompt and workflow.)

Or, if you wan

https://youtu.be/7hccebpFLYY?si=7ce1e8jZg06iv3BH

0 comments

Everyone is using AI to build websites. Almost nobody is using AI to build trust.