How to write a 6-figure VSL · Capitalyst (starter)

Sep 8 (edited) • 💬 General

How to write a 6-figure VSL

Video-Sales-letters are one of the highest leverage items you can know how to write as a business owner.

Because in 2025, most times, your initial selling point is not face to face.

100 years ago people would built trust by walking past your shop, hearing their neighbor mention you, and seeing your products in their friends homes...

Today?

They see a youtube video, then they click and watch your VSL, and from there they decide whether or not to work with you.

Most people have a sales call after that to seal the deal...

But assuming you're following a version of that funnel, your content priorities should be:

Good youtube content
A STELLAR vsl
And follow up copy to get them on a call

Not to mention a good sales script.

Ask

@Miles Jones

about that (he's the best).

But I always used to struggle with VSL's.

They're far more direct than a youtube vid, and yet still have to feel valuable, and you have to take the customer from cold to sold in under 20 mins...

IMO a VSL should be under 10 mins.

So I broke down exactly how I write my own VSL's in a quick video, where I literally write one live with ya'll:

This ones worth studying, and customizing to your product.

About to go to the beach house to film all this content I've been scripting.

More big things coming this weekend ;)

Lmk how ya'll wind up using this vid! Top answer gets a prize!

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