6h • 💬 General
How I made my first $10k sale
I couldn’t even imagine making a $1k sale 2 years ago, let alone a $10k sale.
It took me 3 months to make my first sale online: $13
And then 6 months later I sold an online business owner on a $10k copywriting/consulting offer from my laptop in Ireland.
He paid me another $3k a few weeks later to help him with emails...
Resulting in $13k total.
Here’s how he found me.
Everytime I learned something, I made a youtube video.
When I’d get a good open rate on an email, I’d share the strategy I used.
When I’d sign a client, I’d share how.
When I helped said client make money, I’d make a video about it.
After doing that for a few months, this guy, Michael, saw one of my videos about winning the Skool games (my biggest accomplishment in business at that point).
Michael wanted to grow a Skool community, and win Hormozi’s Skool games by being one of the fastest growing communities in November.
He watched my video, and booked a call.
From there, we chatted about his goals, and I told him it’d be $3k-$5k for me to write him some marketing to help him win the Skool Games..
I told him on the call, that I’d:
“Draft up a written proposal after doing some research so he could see exact pricing.”
This was important.
Because this is where I added a few “extra” optional items.
I said *if he wanted* I could also design him some graphics to help his skool about page convert better.
And help train his operations guy on the CRM automations he’d need for his emails.
And a few other things, all priced at $1-2k each.
He asked me a few questions about pricing.
I offered to send him a cheaper copywriter if my proposal was out of budget.
“No let’s go with all of it. $9,900.”
I couldn’t believe it. I turned my phone off and laid on the bed.
I remember thinking, “I can’t wait to tell my mom about this.”
Now I had to help someone win the games.
Michael made $50k the next month and won the skool games.
I went on to sign 3 10k+ clients in the following weeks.
Takeaways?
Document what you do. Post it.
That’s how people find you.
Don’t lower your prices for anything. (I even offered to send him someone “cheaper,” therefore solidifying my status in the marketplace)
And always offer upsells.
Imagine I just quoted Michael what he asked for? He would have been a $3k client like all the other ones I had signed up until then....
Instead I gave him options, and he took em’
Since then, I’ve signed 15, and 20k clients.
It’s a value equation.
Give people something disproportionately valuable to what you charge.
Not theoretically. Not emotionally. REALLY.
TANGIBLY
MEASUREABLY.
(AKA in dollar bills)
That’s all for now!
Cheers,
Patrice
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How I made my first $10k sale
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