Video mails · Lead Generation Secrets

Video mails

Hi Guys! I did loom outreach to every lead in my niche. For each lead, I created a personalized video with their name and company in the video. I also did the follow-up all manually. This took me an awful lot of time and I now want to set up an automatic cold email system for that in combination with pitchlane and instantly.

Below you can see the statistics of 240 manual looms.

LVR = Loom View Rate

PRR = Positive Reply Rate

ABR = Appointment Booking Rate

I watched the insider method mini course and there Jay says that it is not useful to send videos as the first mail due to spam.

Just by sending these videos I got a lot of positive feedback that they are overloaded with emails but this was the first decent email by adding a video.

My niche is gyms, SGPT and PT studio's in the Netherlands. The niche has under 10k TAM so not a very big niche.

My question: what is the best way to approach this? I tend to add a video in the first mail though because the manual numbers have shown that it works.

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