They fail because they sound like cold emails. Too formal. Too clever. Too much.
The truth is, people donāt read emails ..they skim for how it feels. If the first line feels fake, the tone feels off, or the CTA feels forced, theyāre gone.
Your cold email should feel like a DM from a smart friend. Thatās it.
If you want replies, stop sounding like a marketer. Sounds like a real person.