INTERVIEWS NOT CONVERTING? HERE'S WHAT TO DO

If your media interviews are not converting (i.e., not generating leads and sales), you might need to work on making your content more compelling. ⁣

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Assuming you are getting in front of the right target audience, now you just need to dial in the way you convey your message and your experience so that people want to buy from you.⁣

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Interviews, of course, by definition, are conversational. ⁣

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They’re not meant to be sales pitches.⁣

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So, how do you connect with your host and with your audience authentically and still drive results?⁣

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This four-point checklist will help you accomplish that.⁣

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⁣✅ Make sure you convey to your audience that you get them.

The feel-felt-found formula is a great way to connect with them on an emotional level.⁣

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✅ Share stories as well as practical, tangible advice.

Even if your host asks a specific how-to question, be sure to respond to that clearly and then illustrate it with a story-based example. ⁣

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⁣If they ask you a question that has to do with your story or a case study, summarize the takeaways you want your audience to remember in a few key points at the end.⁣

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✅ Keep your content understandable to the largest number of people possible.

Avoid using technical language or specific terms that only the more advanced listeners are familiar with. ⁣

Try to keep it to the lowest common denominator while showcasing your results and demonstrating that there’s more to it than just a simple 3 step formula.⁣

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✅ Give away something at the end that people actually want and, ideally, need to opt in for. ⁣

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It could be a downloadable checklist, a cheat sheet, a free online course, a webinar, a quiz - whatever you’re already using to generate leads that works. ⁣

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Just make sure you connect it to the substance of your conversation so that your freebie is the next logical step.⁣

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