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Monthly Round Table is happening in 20 days
Booking Site
My wife and I are on the struggle bus with which booking site to partner with. We like ActiveBooker but are concerned that they are not quite current with automation/integrations however, very affordable at $79/mo. Golfoclock seems like they have every booking bell/whistle imaginable but is $1K for setup and likely $150/mo (still waiting on their quote). What are you guys using? Pros/cons? What would you do differently?
Pricing and memberships
We’re not n the struggle bus with deciding on pricing and membership! BLUF: 1200 sq ft space, single bay, unstaffed. We’re setting it up to have a premium experience for the customer and, so far, will not be able to have BYOB. Anyone mind sharing your pricing and membership info?
Roundtable Recording
Hope you guys got some value from this. Wen't a little off structure but I got a lot of good info from it. I'll have my data ready more next time here.
Roundtable Recording
August Round Table Discussion
Going to start putting together a list for the August call. Feel free to comment if there are any topic you want to cover or discuss. I’ll update this post with the comments 1. Dynamic pricing based on duration, day, or time 2. Membership bucket vs hrs per day vs unlimited 3. Global sim league signup 4. Booking software and automation (projector, PC, software)
My Membership Data
Talked about this a bit on the call and found the data I was trying to show. Not 100% sure what to lock in yet but am concerned about the lower profit per hour if members are booking times when guests might come. Need to figure it out soon here though. Here are some key data points and how I am going to adjust my memberships - Utilization: 75% — 212 hours bought, 160 used, 52 lost - Avg tenure: 5.5 months, which is almost exactly my season - 7 of 8 bought extra hours on top of their plan — 45 hours, $1,224 I setup my memberships to be mostly winter members and sent them a text to see if they want to cancel or pause their membership and most did for the summer. I also just opened in December so I am missing a few months of data. Looking at this I am probably going to run $999 for the year unlimited one person memberships (Limit 10 to start) and $1299 for the year unlimited with guest memberships (limit 10 to start). If they sell out I'll open more spots possibly up to 40. My heaviest users are the ones hitting the cap and paying to get past it. One guy used 55 of his 56 hours and bought 4 more. Another maxed his Silver every month and bought 5 more. My top three each spent $1,072–$1,207 last season, so at $999 they'd all save money and get unlimited. Currently I am working on figuring out what works for a good sales pipeline to get prospects, convert members, and keep members engaged. I'm also going to run leagues and competitions because that brought in quite a few repeat customers and members will get discount/free access to those.
My Membership Data
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