If Part 3 explained how pharma and regulators inflate peptide risks to push you away from unapproved molecules… Part 4 shows how supplement brands, coaches, influencers, and “health educators” inflate risk in the other direction — to push you toward their products and protocols. It’s the same weapon. Just pointed the opposite way. 💸 1. The “Peptides Are Dangerous — My Product Is Safer” Move Brands that can’t sell peptides will often frame peptides as: - risky - unregulated - scary - “too strong” - “hormone-disruptive” …and magically position their supplement, tonic, or proprietary blend as the clean, natural, safe solution. The relative risk trick appears as: “Peptides increase cancer risk by 20% — my product reduces inflammation by 40%.” Both numbers mean nothing without absolute context. But the fear-hope combo converts. 🎤 2. Influencers Use Relative Risk to Manufacture Authority Influencers love quoting relative risk because: - it sounds like research - it sounds smart - it’s easy to dramatize - consumers have no idea how to read it A hazard ratio of 1.1 becomes: “This peptide increases risk by 10%.” Meanwhile, their own product “reduces risk by 15%.” Numbers without context create instant credibility, even if the influencer has never read a full study in their life. 🛒 3. Supplement Companies Sell “Risk Reduction” Instead of Benefits Instead of proving their product works, they: 1. Inflate risks of peptides or drugs 2. Use vague mechanistic worries (“may affect hormones”) 3. Present their product as a “risk-free” alternative 4. Quote impressive-sounding relative changes (“improves methylation by 25%”) 5. Give you zero absolute data It’s fear-based marketing disguised as health empowerment. 🧬 4. The Mechanism Scare Tactic Just like the media, supplement brands say things like: - “activates the same pathway linked to X danger” - “could overstimulate receptors.” - “may disrupt hormone signaling.” Mechanism ≠ outcome. But “mechanism” sounds scientific enough to scare you into buying an alternative.

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