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22h โข ๐ Marketing
๐ When Should You Turn On Amazon Ads?
Amazon Ads can be a great way to get more eyes on your book and see how your book performs against competitors. But before you turn them on, you need to be prepared for the reality that ๐๐ผ๐ ๐บ๐ถ๐ด๐ต๐ ๐ป๐ผ๐ ๐บ๐ฎ๐ธ๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ณ๐ถ๐ฟ๐๐ ๐ฏ๐ฌ ๐ฑ๐ฎ๐๐. Youโre testing keywords, gathering data, and learning whether your listing can actually convert.
So how do you know if your book is ready for ads?
โญ ๐๐ผ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ๐ ๐น๐ฒ๐ฎ๐๐ ๐ฎ๐ฌ ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐? I personally recommend having a minimum of 20 reviews before turning on ads. Customers want social proof. If your book has very few reviews and the competing books have dozens or hundreds, getting the click doesnโt necessarily mean youโll get the sale.
โญ ๐๐ผ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐+ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ฒ๐ ๐๐ฝ? These are the marketing graphics that appear further down your Amazon listing and give you another opportunity to sell your book. Amazon allows you to create A+ Content for FREE.
โญ ๐๐ผ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐? Video gives potential buyers another way to experience your book before purchasing. While you canโt currently just upload your own promotional video directly to every book listing, you can work with an Amazon Influencer to create a shoppable video that can be tagged to your book.
I actually offer this as a service for ๐ท๐๐๐ $๐ฑ๐ฌ. Iโll order your book, create a shoppable video featuring it, and tag it to your Amazon listing.
The biggest thing to remember: ๐๐ฑ๐ ๐ฐ๐ฎ๐ป ๐ฏ๐ฟ๐ถ๐ป๐ด ๐๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ ๐๐ผ ๐๐ผ๐๐ฟ ๐น๐ถ๐๐๐ถ๐ป๐ด, ๐ฏ๐๐ ๐๐ผ๐๐ฟ ๐น๐ถ๐๐๐ถ๐ป๐ด ๐๐๐ถ๐น๐น ๐ต๐ฎ๐ ๐๐ผ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐ ๐๐ต๐ฎ๐ ๐๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ ๐ถ๐ป๐๐ผ ๐ฏ๐๐๐ฒ๐ฟ๐. Get the foundation right first, then start spending money to send more people to it.
๐ ๐๐ฟ๐ฒ ๐๐ผ๐ ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐๐น๐ ๐ฟ๐๐ป๐ป๐ถ๐ป๐ด ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฑ๐?
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๐ When Should You Turn On Amazon Ads?
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