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1d โข ๐ Updates
๐ง ๐ก๐๐ช: Audible Ads...
Lots of changes have been coming down the pipeline lately when it comes to audiobooks and Audible, and Iโm still feeling out what some of these changes are going to mean for us as authors.
But when I logged into my Amazon Ads account today, I noticed something NEWโฆ
๐๐บ๐ฎ๐๐ผ๐ป ๐ถ๐ ๐ป๐ผ๐ ๐ฎ๐น๐น๐ผ๐๐ถ๐ป๐ด ๐ฎ๐๐๐ต๐ผ๐ฟ๐ ๐๐ผ ๐ฟ๐๐ป ๐ฎ๐ฑ๐ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐น๐ ๐๐ผ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฎ๐๐ฑ๐ถ๐ผ๐ฏ๐ผ๐ผ๐ธ๐.
This officially rolled out in the U.S. at the end of August, and authors โ including ACX creators โ can now advertise Audible titles using both ๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐ฒ๐ฑ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐ฎ๐ป๐ฑ ๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฎ๐ฑ๐.
Before this, authors could only directly advertise their print and digital book ASINs.
Personally, Iโve never really ๐ฏ๐ฆ๐ฆ๐ฅ๐ฆ๐ฅ to advertise my audiobooks separately. I would run Amazon Ads to my paperback books, and readers could see that an audiobook version was available and simply choose that format instead.
And that strategy has worked pretty well for me.
But now we have another option.
You can add the audiobook format into new or existing campaigns alongside your paperback and ebook. One thing I find particularly interesting is that Amazon says this will also help with ๐ฐ๐ฟ๐ผ๐๐-๐ณ๐ผ๐ฟ๐บ๐ฎ๐ ๐๐ฟ๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด.
So if someone clicks on an ad for one format of your book but ends up buying another format, that sale can show up in your campaign reporting.
That could give us a much clearer picture of how our Amazon Ads are actually contributing to sales across paperback, ebook ๐ฎ๐ป๐ฑ ๐ฎ๐๐ฑ๐ถ๐ผ๐ฏ๐ผ๐ผ๐ธ.
Amazon says weโll also be able to track the usual metrics like impressions, clicks and attributed conversions.
โ ๏ธ ๐ข๐ป๐ฒ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐ป๐ผ๐๐ฒ: Right now, Amazon says audiobook advertising for authors is available in the ๐จ๐ป๐ถ๐๐ฒ๐ฑ ๐ฆ๐๐ฎ๐๐ฒ๐, and you need to have your pen name claimed through Amazon Author Central before you can begin advertising.
Iโm definitely going to be playing around with this because audiobooks have been a significant part of my publishing business, and Iโm curious to see whether directly advertising the audio version actually moves the needle โ or whether Iโm better off continuing to advertise the paperback and letting readers choose their preferred format.
๐๐ฎ๐๐ฒ ๐๐ผ๐ ๐ป๐ผ๐๐ถ๐ฐ๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฎ๐๐ฑ๐ถ๐ผ๐ฏ๐ผ๐ผ๐ธ ๐ผ๐ฝ๐๐ถ๐ผ๐ป ๐๐ต๐ผ๐๐ถ๐ป๐ด ๐๐ฝ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฑ๐ ๐ฎ๐ฐ๐ฐ๐ผ๐๐ป๐ ๐๐ฒ๐? ๐๐ป๐ฑ ๐๐ผ๐๐น๐ฑ ๐๐ผ๐ ๐๐ฒ๐๐ ๐ฟ๐๐ป๐ป๐ถ๐ป๐ด ๐ฎ๐ฑ๐ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐น๐ ๐๐ผ ๐๐ผ๐๐ฟ ๐ฎ๐๐ฑ๐ถ๐ผ๐ฏ๐ผ๐ผ๐ธ? ๐
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๐ง ๐ก๐๐ช: Audible Ads...
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