ChatGPT - First Use of Free Account & Orientation
ChatGPT - First Use of Free Account & Orientation
For users who are brand new or relatively new to AI and chatGPT, this module walks you through how to set up a free account and provides an orientation to all the features available to you in chatGPT.
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ChatGPT - Paid Version Orientation
ChatGPT - Paid Version Orientation
In this class I provide an orientation to the paid version of ChatGPT, how to configure it and introduce you to the revolutionary "Gobbledygook" prompting method.
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AI Basics | Gemini
AI Basics | Gemini
Learn how to use the features available in Google's Gemini. We also do an example of researching cost of living in San Diego v. Denver.
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AI Basics | Perplexity.ai
AI Basics | Perplexity.ai
Learn when and how to use the features of Perplexity.ai
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AI Basics | Claude
AI Basics | Claude
Orientation to Claude.ai | When and how to use it. Demo of creating a blog post.
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1.1 Social Media
1.1 Social Media
Riding viral trends and creating hot content in the moment, daisy-chaining to social media and other platforms.
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1.2 Listing Copy, Buyer Persona, Create CustomGPT
1.2 Listing Copy, Buyer Persona, Create CustomGPT
How to write compelling listing descriptions leveraging photos and AI. Create and write to a persona. Create a customGPT to do this on rinse and repeat.
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1.3 Video Nightmare
1.3 Video Nightmare
How to create catchy dialogue and then use that with less effort with teleprompter apps or avatars.
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1.4 Lead Magnet Creation & Distribution
1.4 Lead Magnet Creation & Distribution
Learn how to create custom lead magnets and distribute them on auto-pilot.
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1.5 Market Reports & Analysis
1.5 Market Reports & Analysis
How to leverage national and local reports and interpret them for home buyers and sellers in a way that actually adds value.
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1.6 Open Houses
1.6 Open Houses
How to leverage your Open House with AI.
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Phase 1 Co-working Blogs and Social Media
Phase 1 Co-working Blogs and Social Media
We covered how to write a blog post on a trending topic and repurpose the content.
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Phase 2 - Co-working CMAs
Phase 2 - Co-working CMAs
We cover how to do CMAs quickly, efficiently and tailor communication to client needs.
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Phase 3 - Co-working | Securing Testimonials
Phase 3 - Co-working | Securing Testimonials
How do you leverage AI to tactfully secure more testimonials.
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Phase 1 - AI Market Insights & Social Posts
Phase 1 - AI Market Insights & Social Posts
Dive into using ChatGPT and Gemini to generate real-time Manhattan real estate market statistics, craft scroll-stopping social media content about the Fed rate cut, and learn advanced AI prompt techniques for real estate professionals.
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Phase 2 - AI Lead Nurture: Drip Campaigns & Emails
Phase 2 - AI Lead Nurture: Drip Campaigns & Emails
We explored AI-powered strategies for lead nurture, focusing on creating personalized drip campaigns for cold leads, using ChatGPT to develop targeted communication for specific zip codes, and discussing email management tools like Gemini and Perplexity to improve response efficiency.
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Phase 3 - Likely to Sell Leads
Phase 3 - Likely to Sell Leads
Rick Janson demonstrates how to use AI, specifically ChatGPT, to create a targeted marketing campaign for "likely to sell" leads in the Compass CRM. He walks through persona development, seasonal strategy, and multi-touch outreach methods to convert potential sellers more effectively.
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Phase 1 - CustomGPT for Content
Phase 1 - CustomGPT for Content
AI-Powered Lead Generation Masterclass: Learn to create SEO-optimized blog posts, repurpose content across social platforms, and develop custom AI tools. Discover how to generate trending real estate content, create engaging visuals, and build a consistent marketing strategy using cutting-edge AI technologies. Transform your digital marketing approach in one comprehensive session.
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Phase 2 - Nurturing post Event
Phase 2 - Nurturing post Event
We explored using AI (ChatGPT) to create personalized follow-up campaigns for real estate leads, demonstrating how to craft targeted email sequences, develop buyer personas, and repurpose content across multiple platforms. We also discussed strategies for creating blog posts, social media content, and the potential of hiring virtual assistants to streamline marketing efforts.
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Phase 3 - Client Appreciation Events
Phase 3 - Client Appreciation Events
We explored using AI to plan a year of client events, focusing on generating referrals through strategic networking. Rick demonstrated how to use ChatGPT to create event calendars, secure sponsors, develop task lists, and design follow-up strategies. The goal is to host engaging, cost-effective events that build relationships and potentially convert leads into clients, with minimal manual effort by leveraging AI tools like Compass AI.
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Lead Gen: Pumpkins, Photos, Neighborhood Marketing
Lead Gen: Pumpkins, Photos, Neighborhood Marketing
Dive into a real-world AI-powered lead generation strategy featuring a creative pumpkin patch event, free fall family photo shoots, and smart techniques to engage local communities while generating potential real estate leads.
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Unlock the power of mobile AI
Unlock the power of mobile AI
Learn to use ChatGPT, Gemini, and Compass AI for virtual staging, time management, market insights, and workflow optimization - transforming how you work, communicate, and grow your real estate business directly from your smartphone.
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Phase 1 - Building-Focused Marketing Strategies
Phase 1 - Building-Focused Marketing Strategies
Demonstrated how to use AI to develop targeted marketing campaigns Explored methods to stand out in competitive real estate markets Discussed tools for data collection and lead generation Shared strategies for building relationships with potential clients Emphasized the importance of permission-based marketing
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P2 Content Creation, Design, and Team Management
P2 Content Creation, Design, and Team Management
LinkedIn newsletter creation using AI tools Leveraging Claude and ChatGPT for content generation Canva design integration with AI Virtual assistant management AI tool cost and team account strategies Social media and marketing design techniques Efficiency improvements through AI technologies
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P1 | Custom GPTs and Marketing Strategies
P1 | Custom GPTs and Marketing Strategies
Exploring custom GPT development for targeted content generation Demonstrating workflow for creating blog posts and marketing materials Increasing engagement with recorded lessons and online content Leveraging AI tools to streamline content creation and marketing Strategies for using AI to focus on high-value business activities Practical examples of AI-assisted real estate market content development
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P2 -  GMB Optimization plus SEO, GEO, AEO
P2 - GMB Optimization plus SEO, GEO, AEO
Learn how to enhance your Google My Business profile through strategic photo uploads, watermarking techniques, local neighborhood tagging, and review generation to improve search engine visibility and attract potential clients across local and international markets.
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