What's up! My name is James Lawrence, but most people know me as The Iron Cowboy. I'm known for completing 193 Ironman distance triathlons, including 50 Ironmans in 50 states in 50 consecutive days and 100 Ironmans in 100 consecutive days.
I started chasing these records to launch my triathlon coaching business, and it has turned into more than I could've ever imagined. If you had told me when I was 20 that I would have multiple books and documentaries, and that I would travel around the world to share my story of hope on hundreds of stages, I would've called you a liar.
I am very blessed, but none of those accomplishments matter if they don't inspire someone else to believe they're capable of more. So I created Iron Forge.
This is a place for people who are ready to CHOOSE hard and become the best version of themselves. Whether you're training for your first Ironman or just trying to create better habits, this is the perfect starting point.
Welcome to Iron Forge.