Write like someone who’s been in the trenches. That’s how you rank. ALWAYS write for PEOPLE, not machines, bots, or AI.

Social media is rented land. THIS SITE (Skool) is rented land. I don't own it. Your website and email list? That’s ownership. Invest in your long game. The trick is getting your audience (on social, or rented land) to your owned land (site and email). How? Stay tuned. Or read this - Build a Business, Not a Dependency. - Internet Marketing Muscle

Write for humans, optimize for Google. If your readers love it, search engines will too. I have to add this in - optimize for AI, too. More to follow.

Stop chasing quick hacks. SEO is about trust, authority, and consistency. Create quality content, and the traffic follows. ONE additional tip: Authenticity. I don't know if "the machines" are adept at ascertaining authenticity, but people certainly are. Remember: You can try to optimize for the Google bot, but your ultimate challenge is to appeal to HUMANS. And to do that, be authentic. It's not hard - just be yourself! NOBODY can do that as well you can!

Read this - BruceClay - SEO 2.1: Why the Future of Search Belongs to Those Who Evolve My Top 5 Takeaways 1. SEO isn’t dead—it just grew up. The old days of keyword-stuffing and link-spamming (SEO 1.0) are gone. Today’s SEO (2.1) is about intent, entities, and building trust signals that machines (and humans) can actually read. 2. You must optimize for the entire SERP, not just one blue link. Success now means grabbing multiple placements—AI Overviews, featured snippets, local packs, knowledge panels, videos, images—so your brand shows up across formats. 3. Schema and structured data are mandatory, not optional. Schema tells AI and search engines who you are and what your content means. Without it, your site is practically invisible to modern search models. 4. Topical authority + E-E-A-T win the game. Search engines reward deep coverage, clear authorship, proof of expertise, and user-first design. Thin keyword content is a liability. 5. SEO is now a continuous loop. The job isn’t “set it and forget it.” It’s plan → ship → measure → tune → repeat. Sites that adapt monthly get compounding gains.