Write like someone who’s been in the trenches. That’s how you rank. ALWAYS write for PEOPLE, not machines, bots, or AI.

AI won’t fix your bad systems. But it will multiply good ones. Clean up your processes first, then automate. The flipside? If your systems suck or aren't optimized, AI multiplies those inefficiencies, too. So just beware.

People don’t want software. They want a win. Sell the win, the tool sells itself.

People follow people who know where they’re going. Your emails don’t need to be fancy—they need direction. Clarity.

Everyone wants a hack. Few want consistency. CTPM works because it compounds. Show up. Publish. Repeat. #CTPM (Content, Traffic, Pre-sell, Monetization OR PPP = Publish, Promote, Profit)