Specific stories. Specific tips. Specific examples. That’s what sticks.

Build it once, tweak it twice, profit forever.

Write like you're talking to one person. Intimacy scales better than polish. And remember--write like you talk.

The questions people ask daily? That’s your content goldmine. Sounds simple because it is. You don't always find gold after digging for miles and years. Sometimes, it's right there in front of you.

I say it all the time: YOU are your brand. HOWEVER... Nobody says, ‘Wow, that email was delightfully corporate.’ Be real. Don't take you or your branding too seriously. Be a human being first, a marketing brand/company second.