People follow people who know where they’re going. Your emails don’t need to be fancy—they need direction. Clarity.

Stop chasing platforms—build your list. You control the relationship, not the algorithm. Your email list is your insurance policy. Mailbox money should always be your #1 objective!

Every email is an asset. Treat your list like gold—serve, don’t spam. The better you nurture, the bigger your payouts.

Shorter subject lines = higher open rates. Test this: 3 words max. Add curiosity. Examples: ‘It’s finally live.’ or ‘You’ll love this.’ Try it.

Your list doesn’t care how fancy your design is. They care if you help them solve a problem. Keep your emails short, honest, and valuable. Every sentence should earn its place.