23h • Core Training (CTPM)
Stop Guessing What to Post
Good content that nobody sees isn’t noble — it’s useless.
And before anyone gets defensive… I’m not saying your writing sucks. I’m saying you’re publishing without a job description.
Most people hit “post” with the hope strategy:
- Hope it gets reach.
- Hope it gets engagement.
- Hope it leads to leads.
- Hope the algorithm adopts them like a rescue puppy.
Hope is not a plan.
Here’s the real problem when you’re publishing and nothing’s happening: You never decided what the post was supposed to do.
Because content can do a lot of things… but it can’t do everything at the same time.
A post has ONE primary job:
- Attract the right people
- Warm them up (trust)
- Convert (get the opt-in / DM / call)
- Qualify (filter out time-wasters)
- Retain (keep your people engaged so they stick around)
When you don’t choose the job, you accidentally create “content soup” — decent… but directionless. And directionless content doesn’t move anyone. Including you.
That’s why “be consistent” feels like punishment. You're feeding the machine, but you’re not building an asset.
So here’s the move: Decide the purpose first… then write the post to match it. Clarity makes content easier, faster, and way more profitable.
I built a free 30-minute system that shows you exactly what your content should do before you write it — so every post has a purpose (and a path).
Comment SYSTEM and I’ll send it to you.
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Stop Guessing What to Post
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