Always consider your composition. Always take a test shot and make sure it's right. https://www.instagram.com/reel/DW_TwbjiNwf/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== This video wouldn't work nearly as well if ryan wasn't in the same place in the frame after every cut - But your eyes don't have to move to track him AND it reinforces the point of the video (you don't know what to do on your day off, you freeze unmoving) This trend is still going strong. Plenty of applications and we went over it on an editing call a while back. Message me on skool if you struggle, its super easy. https://www.instagram.com/reel/DXCkTOsDAIY/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Another call to attention for this type of educational content too. Still the highest % follower converting format. https://www.instagram.com/reel/DXFTpU3GWAz/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Re-creating it is easy - perform both parts without moving the camera and use the mask tool on edits. Ensure the two sides are relevant to the viewer and easy to understand.

3 seconds. That's it. That's how long you have before somebody thumbs past your reel and you're dead. Most of you start your videos with "hey guys so today I wanted to talk about..." Stop. Nobody gives a shit yet. You haven't earned them. Austin - a barber out in Phoenix - was posting "5 tips for a fresh fade." Zero reach. Flipped his hook to "this is why your barber is fucking up your hairline and you don't even know." Same content underneath. 400K views. Same fucking video. Different first 3 seconds. A hook that works does one of these things. It makes a bold claim that pisses people off. It opens a curiosity loop they need closed. Or it calls out the exact person who should be watching - "if you're a nurse under 10K followers, watch this." Never start with "I." Never start with "so." Never start with a welcome. Name the pain or name the person. Then earn the next 10 seconds. Right now - open your last 5 reels. Read your first line out loud. If it doesn't stop a stranger scrolling, that's the problem. Rewrite it. Post 3 versions to Trial Reels. Let the data tell you which one lives. Drop your current hook below. I'll tell you if it's dogshit or if it's working.