Week 3: Day 19 Content Hooks
These hooks are for you to start moving into your Personal Brand, so please make these hooks yours. This is very important if you don't want to sound like every one else online. If you don't understand please ask inside the community I will help you!
POST 1
Content Pillar: The Person Behind the Business
Hook Angle: Share Something People Wouldn't Know From Your Offer Alone
ENGLISH
Hook:
Something you might not know about me is that I'm really passionate about [YOUR INTEREST, HOBBY OR SOMETHING YOU LOVE]. 😊
Sub Hook:
It's not something I necessarily talk about when I discuss my business, but it's a part of who I am.
Cover Hook:
A Little Something About Me
Talking Points:
- There's more to me than the products or services I offer.
- One thing I genuinely enjoy is [YOUR INTEREST, HOBBY OR SOMETHING YOU LOVE].
- I've enjoyed it because [EXPLAIN WHY YOU LOVE IT OR HOW YOU GOT INTERESTED IN IT].
- It might seem like an ordinary thing to someone else, but it brings me enjoyment.
- Maybe it's something I do to relax after a busy day.
- Perhaps it's something I've loved for years, or something new I've recently started exploring.
- It doesn't have to be an impressive hobby or an unusual talent.
- Sometimes the simplest things tell people the most about our personalities.
- For example, [SHARE A SHORT, REAL STORY OR FUNNY MOMENT RELATED TO YOUR INTEREST].
- It's one of those things that makes me feel like myself outside my everyday responsibilities.
- I think we sometimes forget that the things we enjoy, the experiences we've had and the values we hold are also part of our story.
- People might initially discover me because they're interested in [YOUR PRODUCT, SERVICE OR BUSINESS].
- But they can also get to know the person behind it through little details like this.
- And who knows? Someone watching might enjoy the exact same thing.
- We don't have to have everything in common to connect with someone, but sometimes one little shared interest starts a conversation.
- So now I'm curious: what is something you love that people might not expect?
Caption:
Let's talk about something that has absolutely nothing to do with what I sell. 😊
I'm genuinely interested in [YOUR INTEREST, HOBBY OR SOMETHING YOU LOVE].
[ADD ONE OR TWO SENTENCES ABOUT WHY YOU ENJOY IT, HOW YOU GOT INTO IT OR A FUNNY EXPERIENCE YOU'VE HAD.]
It's just one little part of who I am, but it's part of my life all the same.
I think it's easy to get so caught up in our responsibilities, work and everyday routines that we forget to share the things that make us us.
And no, this isn't some big, impressive story. It's simply something I enjoy.
There's more to me than my work, and I'm guessing there's more to you than yours, too.
CTA:
Tell me something you love doing outside your work or everyday responsibilities. I'd love to hear what you're into! 👇
AFRIKAANS
Hook:
Iets wat jy dalk nie van my weet nie, is dat ek regtig passievol is oor [JOU BELANGSTELLING, STOKPERDJIE OF IETS WAARVAN JY HOU]. 😊
Sub Hook:
Dis nie noodwendig iets waaroor ek praat wanneer ek my besigheid bespreek nie, maar dit is deel van wie ek is.
Cover Hook:
'n Klein ietsie oor my
Talking Points:
- Daar is meer aan my as net die produkte of dienste wat ek aanbied.
- Een ding wat ek opreg geniet, is [JOU BELANGSTELLING, STOKPERDJIE OF IETS WAARVAN JY HOU].
- Ek geniet dit omdat [VERDUIDELIK WAAROM JY DAARVAN HOU OF HOE JY DAARIN BELANGGESTEL HET].
- Dit klink dalk na iets doodgewoners vir iemand anders, maar dit verskaf vir my plesier.
- Miskien is dit iets wat ek doen om ná 'n besige dag te ontspan.
- Dalk is dit iets waarvan ek al jare hou, of iets nuuts wat ek onlangs begin verken het.
- Dit hoef nie 'n indrukwekkende stokperdjie of 'n buitengewone talent te wees nie.
- Soms vertel die eenvoudigste dinge mense die meeste van ons persoonlikheid.
- Byvoorbeeld, [DEEL 'N KORT, WERKLIKE STORIE OF SKREEUSNAAKSE OOMBLIK WAT MET JOU BELANGSTELLING VERBAND HOU].
- Dis een van daardie dinge wat my soos myself laat voel, buite my alledaagse verantwoordelikhede.
- Ek dink ons vergeet soms dat die dinge wat ons geniet, die ervarings waardeur ons is en die waardes wat ons het, ook deel van ons storie is.
- Mense ontdek my dalk aanvanklik omdat hulle belangstel in [JOU PRODUK, DIENS OF BESIGHEID].
- Maar hulle kan ook die mens agter dit leer ken deur klein besonderhede soos hierdie.
- En wie weet? Iemand wat kyk, geniet dalk presies dieselfde ding.
- Ons hoef nie alles in gemeen te hê om met iemand te skakel nie, maar soms begin 'n gesprek by een klein gedeelde belangstelling.
- Nou is ek nuuskierig: wat is iets waarvan jy hou wat mense dalk nie van jou sou verwag nie?
Caption:
Kom ons praat oor iets wat absoluut niks met dit wat ek verkoop, te doen het nie. 😊
Ek stel opreg belang in [JOU BELANGSTELLING, STOKPERDJIE OF IETS WAARVAN JY HOU].
[VOEG EEN OF TWEE SINNE BY OOR HOEKOM JY DIT GENIET, HOE JY DAARBY BETROKKE GERAAK HET OF 'N SKREEUSNAAKSE ERVARING WAT JY GEHAD HET.]
Dis net een klein deel van wie ek is, maar dit is steeds deel van my lewe.
Ek dink ons raak soms so vasgevang in ons verantwoordelikhede, werk en alledaagse roetines dat ons vergeet om die dinge te deel wat ons ons maak.
En nee, dis nie een of ander groot, indrukwekkende storie nie. Dis bloot iets wat ek geniet.
Daar is meer aan my as my werk, en ek vermoed daar is ook meer aan jou as joune.
CTA:
Vertel my iets wat jy graag buite jou werk of alledaagse verantwoordelikhede doen. Ek wil graag hoor waarvan jy hou! 👇
POST 2
Content Pillar: The Open Invitation
Hook Angle: Help Someone Take the First Step Without Pressure
ENGLISH
Hook:
If you've been looking for [THE RESULT, SOLUTION OR BENEFIT YOUR OFFER PROVIDES], this might be worth exploring.
Sub Hook:
Let me explain what [YOUR PRODUCT, SERVICE OR OFFER] actually offers so you can decide whether it makes sense for you.
Cover Hook:
Could This Be What You Need?
Talking Points:
- Sometimes we know what we'd like to improve, but we're not sure which option to consider.
- Maybe you're looking for [A SPECIFIC PRODUCT, SERVICE, SKILL, RESOURCE OR SOLUTION].
- Perhaps you've already looked at a few options but still have questions.
- That's completely understandable. You want to know what you're choosing before you commit.
- I offer [YOUR PRODUCT, SERVICE OR OFFER], which is designed to help with [SPECIFIC NEED OR PROBLEM].
- Here's what it includes: [LIST TWO OR THREE REAL FEATURES, DELIVERABLES OR BENEFITS].
- It may be suitable for someone who [DESCRIBE THE TYPE OF CUSTOMER WHO COULD BENEFIT].
- For example, it could help you [GIVE A REALISTIC, SPECIFIC EXAMPLE OF HOW IT CAN BE USED].
- It's important to understand what it does and what it doesn't include.
- [MENTION ANY IMPORTANT REQUIREMENT, LIMITATION OR EXPECTATION THAT THE CUSTOMER SHOULD KNOW ABOUT.]
- It won't necessarily be the right fit for everyone, and that's okay.
- The aim is to help you understand your options, not convince you to choose something that doesn't suit your circumstances.
- If you've been curious about it, you can find out more before deciding.
- You don't need to have every question answered before starting a conversation.
- Sometimes one simple question is enough to help you work out your next step.
Caption:
Have you been looking for [THE RESULT, SOLUTION OR BENEFIT YOUR OFFER PROVIDES]?
I want to tell you a little about [YOUR PRODUCT, SERVICE OR OFFER].
It's designed to help with [SPECIFIC NEED OR PROBLEM], and it includes [TWO OR THREE IMPORTANT FEATURES OR BENEFITS].
It may be useful if you're [DESCRIBE THE PERSON OR SITUATION IT SUITS].
Of course, it's important to understand what you're getting, what it requires and whether it fits your situation.
I'm happy to explain the details so you can make an informed decision.
You don't have to buy something simply because it sounds interesting. Find out what it offers first, then decide whether it's right for you.
CTA:
Curious about [YOUR PRODUCT, SERVICE OR OFFER]? Leave a question in the comments. I'm happy to explain how it works and what you can expect. 💬
AFRIKAANS
Hook:
As jy op soek is na [DIE RESULTAAT, OPLOSSING OF VOORDEEL WAT JOU AANBOD BIED], kan hierdie die moeite werd wees om te ondersoek.
Sub Hook:
Laat ek verduidelik wat [JOU PRODUK, DIENS OF AANBOD] werklik bied sodat jy kan besluit of dit vir jou sin maak.
Cover Hook:
Is dit dalk wat jy nodig het?
Talking Points:
- Soms weet ons wat ons graag wil verbeter, maar ons is nie seker watter opsie ons moet oorweeg nie.
- Miskien soek jy ['N SPESIFIEKE PRODUK, DIENS, VAARDIGHEID, HULPBRON OF OPLOSSING].
- Dalk het jy reeds na 'n paar opsies gekyk, maar het steeds vrae.
- Dit is heeltemal verstaanbaar. Jy wil weet wat jy kies voordat jy jou daartoe verbind.
- Ek bied [JOU PRODUK, DIENS OF AANBOD] aan, wat ontwerp is om te help met [SPESIFIEKE BEHOEFTE OF PROBLEEM].
- Hier is wat ingesluit is: [NOEM TWEE OF DRIE WERKLIKE KENMERKE, LEWERINGS OF VOORDELE].
- Dit kan geskik wees vir iemand wat [BESKRYF DIE TIPE KLIËNT WAT DAARBY KAN BAAT VIND].
- Dit kan jou byvoorbeeld help om [GEE 'N REALISTIESE, SPESIFIEKE VOORBEELD VAN HOE DIT GEBRUIK KAN WORD].
- Dit is belangrik om te verstaan wat dit doen en wat nie ingesluit is nie.
- [NOEM ENIGE BELANGRIKE VEREISTE, BEPERKING OF VERWAGTING WAARVAN DIE KLIËNT BEWUS MOET WEES.]
- Dit gaan nie noodwendig vir almal die regte keuse wees nie, en dis heeltemal reg so.
- Die doel is om jou te help om jou opsies te verstaan, nie om jou te oortuig om iets te kies wat nie by jou omstandighede pas nie.
- As jy nuuskierig daaroor is, kan jy meer uitvind voordat jy besluit.
- Jy hoef nie al jou vrae beantwoord te hê voordat jy 'n gesprek begin nie.
- Soms is een eenvoudige vraag genoeg om jou te help besluit wat jou volgende stap is.
Caption:
Is jy op soek na [DIE RESULTAAT, OPLOSSING OF VOORDEEL WAT JOU AANBOD BIED]?
Ek wil jou graag 'n bietjie meer vertel van [JOU PRODUK, DIENS OF AANBOD].
Dit is ontwerp om te help met [SPESIFIEKE BEHOEFTE OF PROBLEEM], en dit sluit [TWEE OF DRIE BELANGRIKE KENMERKE OF VOORDELE] in.
Dit kan nuttig wees as jy [BESKRYF DIE PERSOON OF SITUASIE WAARVOOR DIT GESKIK IS].
Dit is natuurlik belangrik om te verstaan wat jy kry, wat dit vereis en of dit by jou situasie pas.
Ek verduidelik graag die besonderhede sodat jy 'n ingeligte besluit kan neem.
Jy hoef nie iets te koop net omdat dit interessant klink nie. Vind eers uit wat dit bied en besluit dan of dit reg is vir jou.
CTA:
Nuuskierig oor [JOU PRODUK, DIENS OF AANBOD]? Los 'n vraag in die kommentaar. Ek verduidelik graag hoe dit werk en wat jy kan verwag. 💬
POST 3
Content Pillar: A Better Way to Choose
Hook Angle: Stop Comparing Things That Aren't the Same
ENGLISH
Hook:
Two things can look almost identical online and still give you two very different experiences.
Sub Hook:
Before you choose based on appearance, price or popularity, take a closer look at what you're actually getting.
Cover Hook:
Look Beyond the Surface
Talking Points:
- When we compare products or services, we often start with what we can see immediately.
- Maybe the pictures look similar, the prices are close or the descriptions use the same impressive words.
- But similar-looking options don't always offer the same features, quality or level of support.
- Imagine comparing two service providers.
- One might include follow-up support, while the other only provides the initial service.
- Or imagine two products that look alike but have different materials, sizes or warranties.
- The difference might not be obvious until you read the details.
- That's why it's useful to identify the features that actually matter to you.
- If you're choosing a service, check what's included, what isn't and what happens if you need additional help.
- If you're choosing a physical product, consider its specifications, suitability and care requirements.
- If you're comparing learning resources or programmes, look at the actual material, support and requirements rather than relying only on the title.
- Ask questions if something isn't clear.
- Don't assume that the more expensive option is automatically better.
- Equally, don't assume that two options are interchangeable simply because they look similar.
- Think about your priorities, budget and what you need the option to do.
- Once you understand the differences, you can compare your choices more fairly.
- The goal isn't to find an option that looks impressive. It's to find one that fits your needs.
Caption:
A quick reminder when you're comparing products, services or other options:
Looking similar doesn't mean being the same.
Two offers might use similar descriptions, have comparable prices or look almost identical in pictures.
But one might include extra support, different features, a longer warranty or requirements that don't apply to the other.
That's why I always recommend looking beyond the surface.
Read the details. Ask questions. Check what's included. Think about what you actually need instead of choosing based on appearances alone.
And remember, more expensive doesn't automatically mean better value.
The best option is the one that makes sense for your needs, your circumstances and your budget.
CTA:
When you're comparing two options, what's the first detail you look at? Price, quality, what's included or something else?
AFRIKAANS
Hook:
Twee dinge kan aanlyn amper identies lyk en jou steeds twee heeltemal verskillende ervarings gee.
Sub Hook:
Voordat jy op grond van voorkoms, prys of gewildheid kies, kyk 'n bietjie nader na wat jy werklik kry.
Cover Hook:
Kyk verder as die oppervlak
Talking Points:
- Wanneer ons produkte of dienste vergelyk, begin ons dikwels by wat ons dadelik kan sien.
- Miskien lyk die foto's dieselfde, die pryse is soortgelyk of die beskrywings gebruik dieselfde indrukwekkende woorde.
- Maar opsies wat soortgelyk lyk, bied nie altyd dieselfde kenmerke, gehalte of vlak van ondersteuning nie.
- Dink daaraan as jy twee diensverskaffers vergelyk.
- Die een kan opvolgondersteuning insluit, terwyl die ander net die aanvanklike diens lewer.
- Of dink aan twee produkte wat dieselfde lyk, maar verskillende materiale, groottes of waarborge het.
- Die verskil is dalk nie duidelik voordat jy die besonderhede lees nie.
- Daarom help dit om te bepaal watter kenmerke werklik vir jou belangrik is.
- As jy 'n diens kies, kyk wat ingesluit is, wat nie ingesluit is nie en wat gebeur as jy verdere hulp nodig het.
- As jy 'n fisiese produk kies, oorweeg die spesifikasies, geskiktheid en versorgingsvereistes.
- As jy leerhulpbronne of programme vergelyk, kyk na die werklike inhoud, ondersteuning en vereistes eerder as om net op die naam staat te maak.
- Vra vrae as iets nie duidelik is nie.
- Moenie aanvaar dat die duurder opsie outomaties beter is nie.
- Moet ook nie aanvaar dat twee opsies uitruilbaar is bloot omdat hulle soortgelyk lyk nie.
- Dink aan jou prioriteite, begroting en wat jy nodig het die opsie moet doen.
- Wanneer jy die verskille verstaan, kan jy jou keuses meer regverdig vergelyk.
- Die doel is nie om 'n opsie te vind wat indrukwekkend lyk nie. Dit is om een te vind wat by jou behoeftes pas.
Caption:
'n Vinnige herinnering wanneer jy produkte, dienste of ander opsies vergelyk:
Om dieselfde te lyk, beteken nie om dieselfde te wees nie.
Twee aanbiedinge kan soortgelyke beskrywings gebruik, vergelykbare pryse hê of amper identies op foto's lyk.
Maar die een kan ekstra ondersteuning, ander kenmerke, 'n langer waarborg of vereistes insluit wat nie by die ander geld nie.
Daarom beveel ek altyd aan dat jy verder as die oppervlak kyk.
Lees die besonderhede. Vra vrae. Kyk wat ingesluit is. Dink aan wat jy werklik nodig het eerder as om net op voorkoms te besluit.
En onthou, duurder beteken nie outomaties beter waarde nie.
Die beste opsie is die een wat sin maak vir jou behoeftes, jou omstandighede en jou begroting.
CTA:
Wanneer jy twee opsies vergelyk, na watter besonderheid kyk jy eerste? Die prys, gehalte, wat ingesluit is of iets anders?
DAY 19 — DAILY STORY
AFRIKAANS
Slide 1
'n Klein ietsie oor my. 😊
Buiten my werk en al die dinge wat ek elke dag moet doen, hou ek regtig van [JOU BELANGSTELLING OF STOKPERDJIE].
Dit is een van daardie klein dingetjies wat net deel is van wie ek is.
Vraag-plakker: Wat geniet jy buite jou werk?
Slide 2
Nuuskierig oor [JOU PRODUK OF DIENS]? 👀
Dit is ontwerp om te help met [SPESIFIEKE BEHOEFTE OF PROBLEEM].
Ek verduidelik graag wat ingesluit is sodat jy kan besluit of dit by jou pas.
Vraag-plakker: Wat wil jy daaroor weet?
Slide 3
Moenie net na die oppervlak kyk nie.
Twee produkte of dienste kan dieselfde lyk, maar verskillende dinge bied.
Kyk na die besonderhede voordat jy besluit. Jou behoeftes is belangriker as wat net goed lyk!
ENGLISH
Slide 1
A little something about me. 😊
Outside my work and all the things I have to do every day, I genuinely enjoy [YOUR INTEREST OR HOBBY].
It's one of those little things that's simply part of who I am.
Question sticker: What do you enjoy outside work?
Slide 2
Curious about [YOUR PRODUCT OR SERVICE]? 👀
It's designed to help with [SPECIFIC NEED OR PROBLEM].
I'm happy to explain what's included so you can decide whether it suits you.
Question sticker: What would you like to know?
Slide 3
Don't just look at the surface.
Two products or services can look alike but offer different things.
Check the details before deciding. Your needs matter more than what simply looks good!
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3 comments
Week 3: Day 19 Content Hooks
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