Deep dive: POSITIONING WORKSHEET
Section A: Your One Person
- Who is the ONE person your faceless brand helps?
Woman in her 20’s that feels stuck and worn out. She is unfulfilled by the job and life she has. She knows there is more to life than this but she is scared of losing everything and shy to show her face.
- What age range are they?
They are between 20-29
- What is their emotional state right now?
She is in a state of envy and jealousy. She sees others happy and living their life to the fullest and she wants to live like that. She is also tired and drained of constantly being burnout and unfulfilled. Very little energy left for herself. She also feels conflicted. She wants to starr something new but scared if its possible while working a 9-5.
- What is their biggest frustration?
They feel trapped in a life that doesnt match what they want. Knowing they are capable of more but not having the time or energy to actually do more. They feel like their job controls their life. They want flexibility and breathing room. Watching others live the life they want. Want extra income but feel overwhelmed where to start.
- What dream are they holding onto?
Dream of living life on their own terms. Life where they feel free, in control and proud. Waking up without a schedule. They choose how they day goes. When and where they work. Get to earn money in a way that doesnt drain them. Having time for the things they care about. Not depending on a single paycheck to feel safe.
Section B: The One Problem
- What is the ONE problem they want solved?
They want more income but dont know where to start. They want more freedom but cant quit their jobs.
- What have they tried before that didn’t work?
Pushing throught the burnout. Thought it would get better and thought it was normal for everyone to experience. Tried learning something on their own but got stuck. Tried switching jobs. Thought a new environment, job, company would fix it. Tried starting a side hustle that didnt work out.
- Why is your approach simpler or different?
My approach has support which is not what they got previously. They had to struggle and figure it out on their own. My approach is also step-by-step where they had no guidance before taking them longer to achieve their goal. My approach doesnt require experience. My approach can give them the life they want.
Section C: Your One Promise
- What is the process you guide them through?
I help them find clarity. Helping them understand what they want. I help them get started with a system thats beginner friendly. Im not overwhelming them or scaring them. Im letting them know they dont need experience and that their is something that does the heavy lifting for them and that they have step-by-step guidance. Then they are taught skills. How the system works, create content, be consistent nd how to share their message. Then support them. Encourage them, help when stuck and motivate them.
- What transformation can they EXPECT (not guaranteed)?From feeling exhausted to energised. Stop spending time recovering from work. They start using their energy to build something for themselves. They go from confused to clear understanding because they follow a beginner friendly step-by-step system. From I dont know if I can do this to I definitely can. Stuck in the 9-5 cycle to building their own freedom. Dreading mondays to feeling excited about life again. They can have more time, income, freedom to do as they please. Work their own time travel and enjoy life. They have more control over their life.They have more joy.
- What type of content will help deliver that promise?
Relatable stories. Sharing my journey. Show my mistakes, doubts and struggles. I can show them how to content. Things that can help them and benefit them. I can create transformation content. Create content around questions I use to have before I started. I can create inspirational and future pacing content.
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Deep dive: POSITIONING WORKSHEET
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