I didn’t attend this session (lesson 1) but from the notes I can say this:
1. My hook must resonate with my perfect customer immediately.
2. My story in the sense of where I used to be must resonate with my perfect audience because my perfect audience is essentially me.
3. My story in the sense of where I want to be must give my audience food for thought. It should create a vision in their mind of where they want to be which may differ significantly from my own.
4. The steps I am taking to be where I want to be should arouse their curiosity making them think they can also do that in a practical sense and make them want to know more.