If you want LinkedIn to work for you:
• Position yourself as the “go-to” person.
• Build authority/trust through organic content.
• Network and be social more than ever.
• Share your knowledge for free.
• Sell the implementation of your knowledge.
I see founders and business owners trying to generate revenue for their business solely from organic content. But then I see this:
• Their content isn’t good.
• Their content isn’t targeting properly.
• Their content doesn’t have any direction.
You can’t expect thousands of dollars in sales just from writing LinkedIn posts using AI.
You also can’t expect to grow your brand like this.
Especially at the beginning, you’ll also need to spend 60+ minutes/day on the platform. This is a non-negotiable. Here’s a quick blueprint you can follow to start:
1. Audit your business.
2. What does your ideal client profile look like?
3. What are they struggling with the most?
4. Now, take those problems and list them out.
5. Each problem can be turned into a post hook.
6. Post 3-5x/week targeting those problems.
7. DM 10 people/day and make new relationships.
8. Reply to posts within your niche (target ICP).
My advice is simple: put in the necessary reps it takes to actually get results on LinkedIn. This isn't a "oh yeah I'll spend 30 minutes once in a while to grow my brand!"
Below this post, here's what I'd love to know about you:
- How much time do you spend on LinkedIn / day?
- Where are you at in your journey right now? Just starting? Or selling already?
- What's your biggest struggle with your content?
Then, respond to other people that you know the answer too.
I'll be doing the same.
Alex