headline · The LinkedIn Boardroom

Oct 26 • 💬 Chat

headline

Hey guys 👋

I’ve been thinking about something lately and would love to hear your thoughts.

When it comes to a LinkedIn headline for a web designer, what do you think matters more?

On one hand, the first style clearly defines the target audience and performs better in search:

1. Web Designer | High-End Websites for Coaches, Speakers & Thought Leaders

But on the other hand, the second approach speaks directly to the audience’s pain points and might drive more conversions:

2. Web Designer | I help coaches and creators build websites that people don’t want to leave.

Or similar ones like:

Web Designer | I help personal brands look as powerful online as they are in real life.
Web Designer | I help coaches stop losing clients because of outdated websites.
Web Designer | I help ambitious coaches build websites that do the talking and the selling.

Which style do you think works better on LinkedIn. clear positioning or emotional messaging?

Would love to hear your take 🙌

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