Picking a niche is hard. Believe it or not, I still struggle with it to this day. But over time, I realized that self-help, finance, and personal growth were the lanes that made the most sense for me. These are the things I talk about naturally, the things I live, and the topics that flow the best with my personality. Once I accepted that, I built SKOOL and created products that align with those lanes. That helped me build a funnel and create consistent income. I finally figured out something that works for me. I still plan to dabble in other niches, but I’m locked in on these. I have other lanes I’m building on slowly, but my main niche is personal growth and finance. It took me years to narrow it down, but I finally did. Now I want to hear from you!!! What niche are you choosingWhat do you want to build onWhat topics feel natural to youAnd how are you narrowing down your lane Drop your niche journey below. Be real and be detailed. Let us know what you’re working toward so the community can support you and cheer you on.

Your content works harder when your HOOK speaks directly to a problem your audience is actively experiencing right now. Most people create content around what they want to say. Top creators create content around what their audience is currently googling, complaining about, or confused by. If you want more views, more saves, and more followers who actually convert: Start every piece of content by answering one of these: • “What is my audience struggling with TODAY?” • “What are they tired of trying?” • “What would make their life/business easier in the next 10 minutes?” • “What are they embarrassed to ask out loud?”

If you want more views, focus on your first 3 seconds. That’s where people decide whether to keep scrolling or stay. Your hook should: 1. Interrupt the pattern: Start with movement, emotion, or a bold statement. 2. Show the value early: Let them know why they should care before they have time to scroll away. 3. Add captions + text on screen: 80% of people watch videos on mute. 💡 Pro Tip: Rewatch your own Reels or TikToks. If you wouldn’t keep watching past the first 3 seconds, neither will they. Action step: Audit your last 3 posts and rewrite your opening line like a headline.