Your content works harder when your HOOK speaks directly to a problem your audience is actively experiencing right now.
Most people create content around what they want to say.
Top creators create content around what their audience is currently googling, complaining about, or confused by.
If you want more views, more saves, and more followers who actually convert:
Start every piece of content by answering one of these:
• “What is my audience struggling with TODAY?”
• “What are they tired of trying?”
• “What would make their life/business easier in the next 10 minutes?”
• “What are they embarrassed to ask out loud?”