Feb 15 ā¢ šCase Studies
š Dealing with Spam Leads? Hereās What We Testedā¦
Lately, weāve been seeing more spam leads come through ā even after asking ~7 qualifying questions in the lead forms.
So we ran a test.
We added SMS verification to the lead forms to ensure phone numbers were legit before the lead was submitted.
Our expectation:
- CPL would go up
- Lead quality would improve
- Spam would decrease
What actually happened?
š Over the past 7 days:
The campaign with SMS verification is outperforming.
š° $13 nationwide leads
š± Phone numbers verified
š« Significantly fewer spam submissions
Instead of hurting performance, it actually improved it.
If youāve been struggling with:
- Fake numbers
- Junk submissions
- Low-intent leads
You may want to test SMS verification in your lead forms.
Remember ā always test. Donāt assume.
If youāre running ads and dealing with spam, drop a comment and let me know what youāre seeing in your account š
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š Dealing with Spam Leads? Hereās What We Testedā¦
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