Ad expectations around B2B Saas · HYROS Ads Hall Of Justice

Ad expectations around B2B Saas

Hey everyone, I'm from the dropshipping world. So my expectations around ads are completely screwed. I Launched my b2b SAAS around 2 weeks ago, and burned the first 300$ on nothingness, but now after $1.2k in adspend I'm getting a good amount of form fills. Around $10-12 per fill. Today with 11 fills.

Ive got around 30 ads running. Half statics and half video. All different concepts.

Offer is get the software for free, I set it up for you.

I have 2 questions.

It it normal for services / SAAS to take this long to get traction on ad platforms?
All my forms fills are pretty much unqualified (I use conditional routing to pre qualify). Most of my leads are just missing 1 key qualification. Should I switch over to qualified form fill event or keep sticking it out with the current form fill event? A lot of talk on reddit and twitter around sticking it out till you have enough data. I now have 25 leads, 4 qualified. (3 calls scheduled, 1 no show, 1 show, and 1 later this week).

any advice is appreciated. Thanks :)

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