Do you charge the cost of SMS and emails for the review reactivation or no?

For those who do free trials:

Do you charge the cost of SMS and emails for the review reactivation or should I just pay for it myself?

I'm still on the $97 plan and can't rebill it to the client. (Though I can put his card on file and manually rebill it later)

And roughly, on average, how much do you spend for a review reactivation?

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