The first sale actually happens when a prospect DECIDES that you are on their short list WHEN it's time for them to paint!
You stand out for some reason, they saw your truck then 2 weeks later they saw your lawn sign then a month later they saw a social media post.
Ka-Ching you made a sale! they BOUGHT you! No money has changed hands but something that always leads to money has. ATTENTION.
ATTENTION is the most sought after and fought for commodity on earth right now, and they PAID it to you! Happy Dance
The second sale happens when they GIVE you their info...
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