Are you Offers Falling Flat? · Hero Academy

Are you Offers Falling Flat?

Let me tell you about the time I spent 6 weeks creating a new offer that nobody wanted.

I thought it was gold. I poured in all my best ideas, stayed up late working on it, and finally launched it… and then… silence.

Here’s what I did wrong: I assumed I knew what my audience needed, but I never actually asked them.

I focused on what I thought was cool, instead of what was useful.

I made it about me, instead of them.

Fast forward to today, and I always test my offers with my audience first. I ask questions, I check in, I see what they’re really struggling with before I create anything.

What’s one offer you’ve worked on that fell flat? Tell me, and let’s see how we can rework it.

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