4d (edited) • The Boardroom
MASTERING HOW DECISIONS ARE MADE by Dr. Dave Siefkes
CHAPTER 1 — THE MOMENT EVERYTHING CHANGES.
MASTERING HOW DECISIONS ARE MADE…
A New Effective You.
There is a moment in every person’s life when something shifts. It is not usually loud or dramatic. It does not arrive with fireworks or applause. It comes quietly, almost silently, in a single instant of clarity. You realize that everything you want… every goal, every breakthrough, every success you admire in others… all of it depends on one thing. Your decisions.
This moment touches everyone eventually. Some encounter it early, when they see someone else rise from nothing and wonder how they did it. Others experience it later, after a series of disappointments, when patterns become too obvious to ignore. No matter when it arrives, this moment is powerful. It is the moment you stop believing that life is happening to you and start understanding that life is responding to you.
People think the big events in life change everything. They don’t. It is the decision you make right before the event that changes everything. The decision to try, to ask, to commit, to speak up, to take the step, to walk away, to believe in yourself, to act when others freeze. Every result you have ever experienced started as a decision… a decision made by you or made for you because you didn’t make one.
Most people never realize this. They blame circumstances. They blame timing. They blame other people. They blame luck. They blame the economy. They never look at the pattern beneath it. They never ask the one question that opens the door to everything. How are decisions actually made?
The moment you ask that question, the real transformation begins. You start to see that decisions are not random. They are not mysterious. They are not unpredictable. Decisions follow rules. They follow emotional paths. They respond to the way the brain interprets risk, reward, trust, clarity, identity, and certainty. When you understand these forces, you gain something most people never achieve. You gain the ability to guide decisions. Your own. And others.
This book begins right here, with this realization. Not with tactics, not with scripts, not with quick tricks or shortcuts. It begins with the truth that everything in your life can change when you understand how people choose. When you understand what moves them. When you understand what stops them. When you understand why they say yes, why they say no, and why they hesitate.
The moment everything changes is the moment you stop seeing decisions as random events and start seeing them as engineered outcomes. You are about to learn how to engineer them with confidence and integrity. You are about to learn how to become the person who walks into a room and naturally pulls others into clarity. You are about to learn how to create momentum where others create confusion. You are about to learn how to close, not by pressure, but by understanding.
This chapter is your threshold. Step through it and the rest of your life begins to move in a new direction. A direction you choose.
If you allow it, this is the moment everything changes.
Copyright 2025 Dr. Dave Siefkes
CHAPTER 2 ON FRIDAY
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MASTERING HOW DECISIONS ARE MADE by Dr. Dave Siefkes
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