CHAPTER 3… THE TWO VOICES INSIDE EVERY DECISION

MASTERING HOW DECISIONS ARE MADE… A New Effective You.

by Dr. Dave Siefkes.

Every decision you make contains a conversation. Not with another person. With yourself. Two voices rise inside you, both trying to take control. One speaks with emotion. One speaks with logic. And the emotional voice always speaks first.

People often believe they think through decisions in a clean, orderly way. They imagine themselves calmly weighing options. But what actually happens is a constant negotiation between two internal forces. One voice pulls you toward what feels right. The other tries to justify or resist that feeling. Understanding this internal battle is the key to understanding why people choose what they choose.

The emotional voice is fast. It reacts instantly. It does not wait for information. It does not analyze. It does not compare. It feels. It senses. It protects. It remembers. It responds to patterns long before your logical mind even knows what is happening. This voice is ancient. It was designed for survival. It asks one question. Is this safe or unsafe?

It makes snap judgments about people. About environments. About opportunities. About risks. About commitment. About trust. It triggers excitement or hesitation long before you have conscious awareness of why.

The logical voice is slower. It wants reasons. It wants clarity. It wants to understand. It wants to organize the emotional reaction into something that makes sense. This voice does not create the decision. It explains the decision. It builds a rational structure around what has already been felt.

This is why someone can say, “Something feels off, but I can’t explain it.”

This is why people walk into a room and know instantly whether they want to stay or leave.

This is why a person can hear a pitch, love what they hear, and then destroy their own momentum with overthinking.

This is why buyers hesitate even after agreeing with everything you said.

This is why people sabotage opportunities that could transform their lives.

The emotional voice moves them forward.

The logical voice tries to create order.

But if the logical voice does not see a clear path, it pulls back.

The emotional voice leads. The logical voice follows.

But both voices must be aligned for a powerful, confident yes.

When they are not aligned, the symptoms appear instantly.

You see hesitation.

You hear stories.

You hear “I need to think about it.”

You hear questions that don’t match the real concern.

You see someone walking themselves out of the opportunity they actually want.

When they are aligned, everything changes.

You hear certainty.

You see velocity.

You see clarity in their eyes.

You hear decision-making language.

You see someone leaning in with full engagement.

You feel the momentum shift in the conversation.

This is why great communicators are not just logical. They do not bombard people with facts. They do not overwhelm with information. They create emotional clarity first. They help the emotional voice feel safe, understood, respected, and excited. Then they give the logical voice the structure it needs to support the feeling.

When you learn to guide both voices, you gain the ability to move people with integrity. You help them make decisions that serve them, decisions they will not regret, decisions they feel proud of.

You also begin to understand your own patterns more clearly. You see why you made certain choices in the past. You see why you held back when you should have moved. You see why you hesitated when everything was ready. The internal conflict becomes visible. Once you can see it, you can change it.

In the next chapter, you will learn how the brain interprets options. This is where clarity becomes influence and where confusion becomes resistance. But none of that works unless you first understand the two voices inside every decision.

To master decisions, you must master the conversation happening within.

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