3d • Growth Star Academy
Case Study Analysis
Business A
100 New Customers Every Month
Only 10 Repeat Customers
Business B
40 New Customers Every Month
25 Repeat Customers
After 2 Years
Business A Struggles
Business B Grows Faster
WHY?
Because...
Customer Retention > Customer Acquisition
Which Business Would You Choose?
A or B?
And Why?
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