Ever since I came across the online education model, I used to wonder: What is Value when information is available for free? Just recently, I saw Alex Hormozi speaking. He said that "value" is in selection and curation of information. Since, no one has the time to consume the information and figure out what’s best. Curation of Information + Your Specific Way of Doing = Value Authenticity, in the age of AI, builds trust. So, in the age of AI, authenticity is a precious currency people would pay for.

You'll become consistent when you have consequences of not being consistent. You'll do the work no matter what: When you risk of losing money, reputation, or respect, etc When you know you've to get results When you have stakes in line. You don't need habits, motivation, or inspiration.

Wake up early Do not take any meetings till noon.

When you're not sure what to do, doing more is always a great default. Action creates insights. Insights create new actions.

YouTube is not just a social media. It’s the 2nd largest search engine after Google. People come here to find solutions for their specific problems. Serious learners = High buying intent 3 Types of YouTube Videos that Get Clients #1 OVERLAP WITH YOUR PAID SERVICE/OFFER - In a more DIY Style - Show them your process - Ex: How to set up a Facebook ads campaign  #2 SHOW YOUR EXPERTISE - You have to answer the questions people have been searching for - YouTube auto-suggest keywords - Keyword Research using VidIQ, TubeBuddy or any tool you like #3 THEY BRING YOU AS A REAL HUMAN - Share your journey, stories, and struggles - Share your wins, valuable lessons, and breakthroughs - Inspire them with real stories not AI-generated bluff Video Types for Different Funnel Stages 1. AWARENESS STAGE - #1: Talking Head Videos facing the Camera Answer FAQs Explain Concepts Establish trust quickly with new audiences Ex Channel: Dr Dray - #2: Tutorials and How-to Videos Step-by-Step guides to do something specific Ex Channel: TruGreen Lawncare UK, Santral Media - #3: Reaction Videos It positions you as the expert Ex Channel: The Money Guy Show 2. CONSIDERATION STAGE - #1: Video Podcasts Ex Channel: Hale Fitness - #2: Compilation Videos - #3: Whiteboard Videos  Physical or Digital On-Screen Whiteboard 3. DECISION STAGE - #1 Case Studies - #2 Hybrid Interviews (Collaboration between experts) - #3 Livestreams Ex Channel: Holly Lee