7d • Tips & Resources
Which YouTube Videos Get Clients?
YouTube is not just a social media.
It’s the 2nd largest search engine after Google.
People come here to find solutions for their specific problems.
Serious learners = High buying intent
3 Types of YouTube Videos that Get Clients
#1 OVERLAP WITH YOUR PAID SERVICE/OFFER
- In a more DIY Style
- Show them your process
- Ex: How to set up a Facebook ads campaign
#2 SHOW YOUR EXPERTISE
- You have to answer the questions people have been searching for
- YouTube auto-suggest keywords
- Keyword Research using VidIQ, TubeBuddy or any tool you like
#3 THEY BRING YOU AS A REAL HUMAN
- Share your journey, stories, and struggles
- Share your wins, valuable lessons, and breakthroughs
- Inspire them with real stories not AI-generated bluff
Video Types for Different Funnel Stages
- AWARENESS STAGE
- #1: Talking Head Videos facing the Camera
Answer FAQs
Explain Concepts
Establish trust quickly with new audiences
Ex Channel: Dr Dray
- #2: Tutorials and How-to Videos
Step-by-Step guides to do something specific
Ex Channel: TruGreen Lawncare UK, Santral Media
- #3: Reaction Videos
It positions you as the expert
Ex Channel: The Money Guy Show
- CONSIDERATION STAGE
- #1: Video Podcasts
Ex Channel: Hale Fitness
- #2: Compilation Videos
- #3: Whiteboard Videos
Physical or Digital On-Screen Whiteboard
- DECISION STAGE
- #1 Case Studies
- #2 Hybrid Interviews (Collaboration between experts)
- #3 Livestreams
Ex Channel: Holly Lee
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Which YouTube Videos Get Clients?
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