Identify the fluff · 𝙂𝙊𝙊𝙎𝙄𝙁𝙔 🍓🐛🦋🌈⭐️🩷

Identify the fluff

I joined the last 5 minutes of yesterday's call and heard

talking about achieving the "simple".

I tought about that all day, and it brought back a memory, I studied industrial design and I had an amazing teacher who gave us exercises to spark our creativity while designing useful objects, when we presented our work she would say "time to identify the fluff" To do so we had to ask ourselves some questions.

What am I aiming for with this?

What is its purpose?

Who is it gonna use it?

and what are the most basic things it needs to function?

does every element in here helps me achieve the answer to this questions?

And after that, we would have to eliminate all those extra things that were not necessary and then ask the questions again.

I think that if we modify this questions it could be a good exercise to apply while we make our offer, copy, funnel, creatives, etc.

I would love to do simple things so I don't get overwhelmed, but I know it's a process.

Have you tried to achieve simplicity?

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