The difference between having an offer...and having a home-run irresistible no-brainer offer is like the difference between going to the river every morning to get water...vs turning on the tap.
When I first learned about irresistible offers, it became so much easier to get clients, and way easier to sell to them, because all I had to do was put it in front of the right WHO.
Before this - I spent a lot of time putting the wrong terrible offer in front of the wrong WHOs. But by doing that hard word, by actually making offers, that's how I finally recognized the right offer and the right WHOs.