Have you noticed how some Google Business Profiles look vibrant, while others seem forgotten? Here’s the reason. Google is pushing businesses to upload videos, not just photos. Videos make your profile look active and modern. Google even says it helps you get noticed. But most businesses skip this altogether. That’s a big opportunity for you. So pick up your phone and add a small 20 second video If you’re only using old photos, your profile might look outdated. Fresh videos show customers (and Google) that your business is alive and thriving. What do you think? Will you try adding videos to your profile? Reply and let me know your thoughts, I’d love to hear from you!

Think You’re Repeating Yourself Too Much? Here’s Why That’s a Good Thing Worried your Google Posts are starting to sound repetitive? Here’s the truth: - Most people don’t register your message the first time they see it. - Your “old news” is brand new to someone else. - Repetition is what makes your message stick. All you really need to do is: 1. Find one type of person. 2. Solve one big problem. 3. Show up consistently. Don’t stress if your messaging feels repetitive to you—it’s exactly what helps your audience remember and trust you. Repetition isn’t a flaw, it’s a proven marketing strategy. Need help creating consistent, high-impact Google Posts? Reply or reach out, I’m here to help you build a strategy that works.

Ever had that sinking feeling when a 1-star review pops up, one you know is fake, but it’s from a so-called ‘Local Guide’ with a badge and all? - They’re counting on that badge to make their review stick. - Most people panic, reply, or try to explain themselves. - But here’s the twist! That’s exactly what you shouldn’t do! I’ve been there. A fake review landed on my page, complete with ‘Local Guide’ stars to make it look legit. I felt the urge to defend myself, to set the record straight. But instead, I did… nothing! Well, almost nothing. Here’s my exact method: 1. Don’t reply. Don’t give them attention. 2. Report the review. Just state what actually happened, no drama. 3. Walk away. No emails, no notifications. Just check back in a few days. Result? The review was gone in less than 12 hours. WHAT IF IT DOESN’T WORK? But what if you did reply? Or what if you’re still stuck with a bad review? Or maybe you just want more real, glowing feedback? Good news, I’ve made a full workshop that walks you through every step, plus how to get a steady flow of genuine 5-star reviews that actually help you rank. Ch 1 Video - Get More Reviews & Easily Dominate Local Rankings · Google Ranking Accelerator Not ready for the full workshop? No problem. Try This The AI Advantage - Reviews - Free Download - The AI Advantage - 10 Review Tips · Google Ranking Accelerator

So every morning I make a coffee and open my laptop to get greeted by my Business Profile These are the 11 I seem to get as a regular basis 4 are important for rankings 3 have some impact on rankings 4 Have no ranking features So lets break them down, You don’t rank because you filled everything out… You rank because of what that creates — relevance, reviews, and real user actions. In Green The Direct, Strong Ranking Icons These impact prominence, relevance, or engagement signals: - Ask for reviews – Drives review volume, frequency, and keywords → one of the strongest local ranking factors. - Read reviews – Replying improves engagement + trust signals (indirect but meaningful). - Edit services – Helps Google understand what you do → improves keyword relevance. - Edit profile – Core NAP, categories, and description → foundational for ranking accuracy. In Orange, the Indirect or Moderate Impacts These don’t directly “boost rankings” but improve behavioural signals (CTR, conversions, dwell time): - Photos – More clicks and engagement → improves user interaction signals. - Posts – Keeps profile active, can influence CTR slightly (freshness signal is weak but real). - Edit products – Adds relevance for product-based queries, but limited for most service businesses. In Red, Minimal or even No Ranking Impact These are operational or paid features—not ranking factors: - Performance – Reporting only, no impact. - Advertise – Paid traffic, completely separate from organic rankings. - Bookings – Convenience feature, no ranking weight. - Profiles – Admin/settings, no ranking influence. So the takeaway form this, is most people: - Spend time on Posts, Photos, Products But you should focus on: - Reviews + Services + Core Profile You will have other icons, add them and i will tell you if they are Red Green or Orange

65% of consumers say they are more likely to choose a business that responds to reviews. A report from the Google Business Profile (GBP) playbooks says responding professionally to all reviews - positive AND negative - shows searchers you care about your customers and the quality of your products/services. So its well worth making sure every review has a clear response.