Try These 11 Fixes Today If You arent getting anywhere yet: New Video

I wanted to get this video out to members early as I'm holding it back on YouTube

Here goes:

Tip 1 — Status (Verified + not suspended)

If your Google Business Profile isn’t verified—or it’s suspended—you’re basically invisible, so nothing else you “optimize” will matter.

Log in with the right email, finish verification, and if you’re suspended fix the stated reason first (often address/service-area or name stuffing), then submit a reinstatement with clean proof like a license, utility bill, and signage photos.

Tip 2 — Category (Get the primary one right)

Your primary category is one of the biggest “what do you do?” signals, and wrong = rankings drop because Google shows you to the wrong searches.

Pick the single most accurate primary category for what you sell most today, then add only 2–4 secondary categories you genuinely want this week and that you have matching service pages for.

Tip 3 — Reviews (Recency + real language)

Google and customers care less about your total score and more about fresh, believable reviews that sound like humans.

Ask recent happy customers consistently, and reply to every review like a real person so your profile looks active and trustworthy.

Tip 4 — Photos (Real beats perfect)

Stock photos kill trust, and Google can’t tell you’re a real local business if your visuals look generic.

Upload 10 authentic, high-quality phone photos of your team, your place, and your work, then keep adding new ones over time.

Tip 5 — Clarity (One clear next step)

If people click through and your website is cluttered, they bounce back to Google and choose someone easier to understand.

Remove the noise, add local proof, and give them one obvious call-to-action (call, book, or message) so they don’t have to think.

Tip 6 — Speed (Optimize for first-time visitors)

Your phone loads your site faster because of caching, but a new customer on mobile data feels every second of delay.

Aim for under 2–3 seconds: compress images, remove heavy plugins, use PageSpeed Insights, and make calling/booking a one-tap action.

Tip 7 — Consistency (NAP must match everywhere)

If your name, address, or phone number varies across the web, Google doesn’t know which version to trust, so you don’t rank.

Make your NAP identical on your website and key platforms (Facebook, Yelp, Apple Maps, Bing Places, and top local directories) to match your GBP exactly.

Tip 8 — Offers (Turn views into action)

If you’re getting views but no calls or directions, you don’t have a compelling “why you” and “do this next.”

Choose one primary conversion goal and publish a clear offer (coupon, seasonal deal, limited-time bonus) with an obvious next step.

Tip 9 — Indexing (Make sure Google can read your site)

If Google hasn’t indexed your key pages—or your site hasn’t changed in years—it weakens trust and can hold back Maps visibility.

Update key service pages, then in Search Console request indexing for your homepage and top 2 service pages.

Tip 10 — Local signals (Prove you belong in the area)

Local ranking isn’t just about being good—it’s about showing strong roots in the neighborhood people are searching in.

Get listed and mentioned in real local places (trade associations, chamber, sponsors, suppliers, local news) and skip spammy “1,000 citations” packages.

Tip 11 — Focus (Be the obvious specialist)

If your profile tries to be everything, Google and customers can’t tell what you’re best at, so they pick a specialist.

Lead with one flagship service, align your profile and website around it, and expand only after you’re the local authority for that core offer.

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