2 Free Keyword Tricks to Get Seen in Google’s AI Mode
If you want your posts and pages to show up in AI Mode, here’s the simple rule:
Use your customer’s exact question as an H2, then make the first line under it answer the question immediately.
No long intro. No “it depends.” Just a direct answer first, then your extra detail.
Below are 2 quick keyword hacks pulled straight from Google’s own database of real searches.
Trick #1: Use “People also ask” (real customer questions)
Go to Google and search a more specific keyword, like:
"marketing consultant New York"
Scroll until you see "People also ask".
Click one question, then click another. Google will keep expanding the list.
These are real questions your customers are typing in.
How to use this for AI Mode
Turn each question into an H2 heading, using the exact wording.
Then write 2–5 sentences underneath, starting with the answer in sentence one.
Example structure:
H2: How much does a marketing consultant cost in New York?
Answer (first line): Most marketing consultants in New York charge £X–£Y per month, depending on what you need.
Then add what affects price, what’s included, and who it’s best for.
## Trick #2: Use “People also search for” (free related keywords)
This one’s easy.
Scroll to the bottom of the Google results page and look for:
Related searches / People also search for
Those bold phrases are Google’s own connected keyword phrases.
How to use these
Work them naturally into:
- Your page title
- Your H2 headings
- Your service descriptions
- Your GBP posts
You’re no longer guessing keywords. You’re using Google’s exact language.
So A Quick Recap
People Also Ask = H2 questions to answer
Related Searches = extra phrases to weave in
If you want, paste your main service + city (example: “plumber Dallas”) and I’ll give you 5 “People also ask” style H2s you can copy into your next post.
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Zane Shawn Clements
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2 Free Keyword Tricks to Get Seen in Google’s AI Mode
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