2d • 👥 General discussion
Scaling decision
Hey guys,
From Chris's course, I understood that when you scale a campaign, you should wait 3–5 days before deciding whether to scale again or downscale.
I recently increased my budget from 50 to 60 (+20%). However, for the past 3 days, my ROAS has dropped and the campaign hasn't been profitable at all.
After 3 days, would you recommend downscaling, or should I wait the full 5 days before making a decision?
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Scaling decision
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