28d • Recordings
AI & Marketing Mastermind - Live Build: Custom GPT for CMA's
Live Build: Custom GPT for Market Intelligence Reports (Beyond Traditional CMAs)
The PDF attached has the full prompt instructions to build your own custom GPT
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What We Built Today
We built a Market Intelligence Report Generator - a custom ChatGPT that transforms traditional CMAs into comprehensive market analysis reports that position you as the local market economist, not just another agent with comps.
This isn't just about pulling comparable sales. This is about demonstrating deep market knowledge that distinguishes you in a skills-based market where buyers and sellers need expert guidance, not just access to data.
Key Topics Covered:
✅ Live Custom GPT Build - Watch the entire process of creating a reusable AI tool from scratch using ChatGPT's guidance
✅ Data Integration Strategy - How to combine RPR reports, MLS comps, tax cards, and Google Photo albums into comprehensive analysis
✅ Google Photos Integration - Why publicly shared Google Photo albums work perfectly for AI property analysis (unlimited storage, easy sharing)
✅ Prompt Engineering Process - The exact prompts used to have ChatGPT create the custom GPT instructions for us
✅ Human Expert + AI Efficiency - Why YOU should select the comps (market knowledge AI doesn't have) while AI handles the analysis and formatting
✅ Real-Time Testing - Live demonstration with actual Maine property (62 Litchfield Road) showing the complete workflow
✅ Output Formatting Options - How to take the AI-generated report into Gamma, Canva, or Claude for professional presentation formatting
✅ Weekly Market Reports - How to adapt this same process for regular market intelligence newsletters that establish thought leadership
The Process Flow:
Gather Your Data:
- RPR Property Report (download as PDF)
- MLS listing details (download as PDF)
- YOUR hand-selected comparable sales (you choose - download as PDF)
- Google Photos album with publicly shared link
Feed the Custom GPT:
- Upload all PDFs to the chat
- Provide the Google Photos link
- Add any condition notes or context
- Request the full Market Intelligence Report
Get Professional Output:
- Comprehensive property overview
- Local market analysis with absorption rates
- Comparable sales grid with adjustments
- Price recommendations (conservative/balanced/stretch)
- Launch strategy and positioning plan
- Talking points for seller presentations
Why This Matters:
When a prospect asks "How's the market?" most agents give vague answers. With this system, you respond with specific data: "Absorption rates are 10 days slower than last quarter, we're seeing 95% list-to-sale price versus 105% six months ago, and there are X% more listings in your price range compared to this time last year."
That's the difference between an order-taker and a market expert.
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🎯 Who Should Watch This
- Agents who want to differentiate themselves through market expertise rather than just access to the MLS
- Anyone tired of creating CMAs manually or using cookie-cutter templates that don't tell the full story
- Listing agents who need compelling data-driven presentations for seller consultations
- Agents looking to establish themselves as thought leaders through regular market analysis
- Anyone who wants to see the actual process of building custom AI tools (not just the finished product)
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📚 Resources & Links
Custom GPT: Market Intelligence Report Generator (link to be added in School post)
Initial Prompts: See attached document with complete prompt engineering sequence
Google Photos: Use publicly shared albums for unlimited property photo storage and AI integration
Platform Tools Mentioned:
- Fixer AI (F-Y-X-E-R) - Gmail organization tool, free for eXp cappers
- RPR (Realtors Property Resource) - Available to all Realtors
- Gamma - For converting reports into professional presentations
- Canva - Alternative for report formatting and design
Full Transcript: Available via Fathom link above with searchable, clickable transcript
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💡 Michael's Key Insight
"The question isn't whether ChatGPT can find comps for you - it's whether YOU should be the one selecting them. You know the market. You know which side of the railroad tracks matters. You know the condition differences AI can't see. YOU pick the comps because you're still the market expert. Let AI handle the analysis, calculations, and formatting - that's where it shines."
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Action Items:
1. Try the Custom GPT - Use the link when posted to test with your own property
2. Gather Your Assets - Start collecting RPR reports, MLS data, and create Google Photo albums for your listings
3. Build Your Version - Use the provided prompts to customize the GPT for your market and style
4. Weekly Market Reports - Consider adapting this process for regular market intelligence newsletters
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Questions? Drop them in the School community!
Training Date: November 10, 2024 | Duration: 59 minutes
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AI & Marketing Mastermind - Live Build: Custom GPT for CMA's
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