HighLevel’s AI Agent Studio is a visual, drag-and-drop builder for intelligent automations (agents + tools + logic). It consolidates AI chat, web/KB search, API calls, routing, and content generation into one place—so you can ship faster with fewer moving parts.
What it is (in one line)
A visual platform to design multi-step AI workflows (no code). Build “one brain” that routes by intent, pulls from your knowledge base, hits external APIs, and takes action—without Zapier spaghetti.
Why it matters
- Consolidates your stack: AI chat, web/KB search, APIs, content gen, inputs, routing—in one UI
- Fewer failures: Native HL integrations + visual flows = less brittle maintenance
- Scales your “one brain” strategy: Chain specialized agents and route by detected intent
Where to find it
HighLevel → AI → Agent Studio (alongside Voice AI and Conversational AI)
Core building blocks (plain English)
- Agent Node (the brain): Add your system prompt, pick a model, pass variables (global/input/runtime).
- Sequential Node: Force “do A → then B → then C.”
- AI Router Node: Branch by conditions/intents (e.g., missed call, review, financing, support).
- End Node: Clean stop to avoid infinite loops.
Knowledge & Search
- Search the Web: Real-time lookups for fresh answers.
- Search Knowledge Base: Pull accurate, company-specific info from your docs.
Power Integrations
- MCP Server: Connect external tool ecosystems via Model Context Protocol.
- API Call: Native HTTP node to push/pull data from any third-party (CRMs, maps, finance, etc.).
Content Generation
- Text: Draft replies, emails, summaries, captions.
- Audio: Turn text prompts into voice clips (announcements, voicemail drops).
- Image: Create on-brand visuals on demand.
- Video: Generate short videos (supports VO models; choose 16:9 or 9:16, 720/1080p).
Input & Validation
- Email Address: Capture + validate.
- Phone Number: Capture + standardize.
- Single Choice: Pre-set options for clean routing.
- Text Input: Free-form details with min/max length.
Real-world use cases (plug-and-play ideas)
- Missed-Call RecoveryCapture name/phone/address → detect intent → send scheduling link or book → push to CRM → notify team → tag contact → End.
- Quote & Intake FlowsValidate email/phone → answer FAQs from KB → create opportunity via API → schedule → tag & track.
- Reviews & ReactivationSingle Choice sentiment → 5★ route to review link; <4★ route to human + ticket + follow-up.
- Content OpsText/Image/Video nodes produce blog snippets, GBP posts, and short videos → publish via Social Planner.
- Data Enrichment & SyncAPI node pulls maps/distance/finance tools; MCP adds specialized tools—no glue code spaghetti.
Build your first agent (10-minute quick start)
- Create Agent: Clear system prompt (role, tone, guardrails) + select model.
- Add Inputs: Phone/Email/Text nodes to capture validated contact info and project details.
- Plug Knowledge: Add Search Knowledge Base (FAQs, warranty, policies).
- Route by Intent: AI Router branches (e.g., Repair, Replace, Billing, Reviews, Support).
- Take Actions:
- End Cleanly: End Node on every branch.
- Test in Sandbox: Verify variables, outputs, edge cases, error messages.
- Stage → Deploy: Go live once tags, calendars, and notifications are confirmed.
Best practices (so it stays robust)
- Centralize variables: Put API keys + brand constants in global variables.
- Short prompts, strong guardrails: Keep instructions crisp; use KB for long facts.
- Deterministic routing: Name intents clearly and log them for analytics.
- Validate inputs: Email/Phone nodes improve deliverability and downstream success.
- Fail-safes: Always include human-handoff + End Node per branch.
- Observability: Tag every branch (e.g., Tradeshow_Lead, Review_Handoff) to power reporting.
What to look for in the UI
- Canvas builder with draggable nodes
- Right-panel config per node (prompt, variables, model, outputs)
- Test console (inspect variable values and outputs)
- Knowledge Base picker + Web Search fields where relevant
If you want a simple first win, start with Missed-Call Recovery or a Review Router. Build once, clone often, and let the AI Router steer everything by intent.