1️⃣ You can trigger automations when someone abandons your form, even if they never submit.
Most people only automate after submission.
But GHL tracks when someone STARTS filling a form and stops.
You can fire a workflow:
➡️ “Hey, looks like you were checking out our offer, any questions?”
This alone recovers 20–40% lost leads.
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2️⃣ You can auto-update your pipeline based on the exact keywords a lead texts you.
Example:
If someone replies “price”, “cost”, “how much” → move them to “Hot Lead.”
No manual sorting.
GHL becomes your AI sales assistant.
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3️⃣ You can track how long a lead stays in each pipeline stage, and automate follow-ups based on delays.
If a lead stays stuck for 3 days → trigger:
“Send follow-up + notify team.”
This fixes your leak points instantly.
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4️⃣ You can auto-generate DIFFERENT replies based on sentiment.
If a lead texts something negative → send a calm, reassuring message.
If they text something positive → push them closer to booking.
True AI sentiment routing.
Very few users use this.
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5️⃣ You can automatically remove inactive clients from your SaaS mode seats.
Most people don’t know this.
If a client doesn’t log in for X days:
➡️ Deactivate seat
➡️ Send reactivation message
➡️ Save monthly costs
➡️ Clean your sub-account
This keeps your system lean and profitable.