GHL Has a Prospecting Tool?! Here’s What It Actually Does

I’ve been digging into this feature and it looks powerful on paper… but I’m really curious how it performs in the real world once you start using it with actual clients.

Here’s what I’ve learned so far — and I’d love to hear from anyone who’s tested it hands-on.

What Is the GoHighLevel Prospecting Tool?

It’s a built-in feature designed to help agencies and marketers find potential clients and generate audit reports — all from inside GoHighLevel.

Basically, it scans a business’s online presence (listings, reviews, website health, etc.), identifies gaps, and packages those insights into a marketing audit report you can use as a lead magnet or sales opener.

You can even embed a “Prospect Audit” widget or form on your website, so visitors can request their own audit — turning cold traffic into warm, qualified leads.

How It Works (Simplified)

Enable the Prospecting Tool in your Agency or Sub-Account (some plans require an upgrade).
Search for prospects by business type (like “roofing contractors”) and location (city, ZIP, or keywords).
Generate an audit report showing their strengths and weaknesses across reviews, listings, SEO, and site performance.
Embed a widget or form on your website or landing page so visitors can request their report.
Trigger automations once the lead is captured — send emails, tag them, drop them into a pipeline, or enroll them in a nurture sequence.
Customize the report branding (logos, colors, headers, etc.) if you’re on the Premium version.

On paper, it seems like a great all-in-one prospecting and lead-gen tool — but I’m curious… Has anyone here actually used it? Did it perform well with real prospects, or is it more of a “nice to have” feature?

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