At the recent Amazon Accelerate 2025 event, Amazon announced an AI-powered upgrade to its Seller Assistant tool. The update promises to automatically monitor listings, flag performance or compliance issues, and even take recommended actions with seller approval. It’s great to finally see Amazon starting to close the gap on the need for so many third-party monitoring tools. That said — we’ll be keeping our existing tools in place for now. Amazon has made similar promises before, and these features often take months (or years) to actually deliver consistent, reliable results.

1. Virtual Multipacks (VMPs) Are Live in the U.S. Amazon now allows multipack variants (like 2-packs or 3-packs) that draw inventory directly from your single-unit FBA stock. No extra packaging required.Action Step: Identify SKUs with high repeat purchase rates and test multipack listings where margin supports it. Track performance and fees closely. - These are currently invite only and not available for every seller but they expect to roll this out soon to all sellers. 2. Amazon’s “Bend the Curve” Listing Clean-Up Amazon continues removing “unproductive” or dormant listings to streamline its catalog and reduce infrastructure load.Action Step: Audit your inactive or low-sales ASINs. Remove, merge, or refresh them before Amazon does it for you. Quick Tips for Q4 - Document your cost basis. Amazon is increasingly basing reimbursements on manufacturing cost—keep accurate records. - Review your titles. Updated title policies are stricter on keyword repetition and length; noncompliance risks suppression. - Account for holiday surcharges. U.S. peak fulfillment fees are in effect from October 15 through January 14. - Stay lean with inventory. Increased fee complexity means carrying excess stock could quickly erode profits.