Oct 16 • General discussion
Amazon Seller Update — October 16, 2025
1. Virtual Multipacks (VMPs) Are Live in the U.S.
Amazon now allows multipack variants (like 2-packs or 3-packs) that draw inventory directly from your single-unit FBA stock. No extra packaging required.Action Step: Identify SKUs with high repeat purchase rates and test multipack listings where margin supports it. Track performance and fees closely.
- These are currently invite only and not available for every seller but they expect to roll this out soon to all sellers.
2. Amazon’s “Bend the Curve” Listing Clean-Up
Amazon continues removing “unproductive” or dormant listings to streamline its catalog and reduce infrastructure load.Action Step: Audit your inactive or low-sales ASINs. Remove, merge, or refresh them before Amazon does it for you.
Quick Tips for Q4
- Document your cost basis. Amazon is increasingly basing reimbursements on manufacturing cost—keep accurate records.
- Review your titles. Updated title policies are stricter on keyword repetition and length; noncompliance risks suppression.
- Account for holiday surcharges. U.S. peak fulfillment fees are in effect from October 15 through January 14.
- Stay lean with inventory. Increased fee complexity means carrying excess stock could quickly erode profits.
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Amazon Seller Update — October 16, 2025
