Jan 19 • General discussion
Data incoming from one of our partners
#data incoming... 💡 📊 🇬🇧
Amongst our Key Data clients, we've seen the pace of sales for the #UK #STR industry pick up since we checked last week 🌟 . From 1 Jan - 16 Jan (compared to 2025), we're +5.4% in bookings for arrivals confirmed to stay in the UK. So good news?? However this is an average, and the data tells a different story when you dive into regions and different sizes of properties.
A short #summary, let's look at country level first for all sleeps:
#UK: +5.4%, #England: +3.8%, #Wales: +6.9% and #Scotland: +15.2%.
Plus, there are further variations at a regional level; #Highlands: -13%, #Northumberland: -0.6%, #Lake District: +0.8%, #Devon: +3.4%, #Dumfries and Galloway: +4.7%, #Pembrokeshire: +2.5%.. so where are you based and how do your sales compare to the local market??
And let's go one level deeper. We took a look at the #UK to see if the year on year sales differed by sleeps... and it does 🧠 🔍
#1&2 beds: +8.3%, #3&4 beds, +1.6% and #5+ bedrooms: -2.1%.
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Data incoming from one of our partners
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