This single change in my sales onboarded me the maximum amount of carriers. π
Whenever a dispatcher is making his sales script, he chooses the same old pain points:
β Waiting on pickup. β Waiting all day in the truck. β Driving in bad areas.
But we forget one thing:
The person we are reaching is not only a driver. He is also a Business Owner.
When he hears your sales script or opens your cold email, he is not always behind the wheel wearing a trucking cap.
He is at his CEO desk wearing his Business Owner cap. π§’ β‘οΈ πΌ
He isnβt just looking for a load; heβs looking for profit margin.
He isnβt just avoiding "wait time"; heβs avoiding lost revenue.
Once I stopped pitching the driver and started pitching the CEO, the sales never stopped.