The R10,000 Mistake: Selling Features, Not Outcomes

I see it every day in the South African market. A guy tries to sell a gas geyser by talking about "stainless steel heat exchangers." Nobody cares.

They care about the hot shower they’ll have during Stage 4 loadshedding.

Whether you're selling a course, a funnel, or a physical service, stop talking about the "process" (the drill bits, the GHL workflows, the camera lenses). Start talking about the destination. The Savage Question: Are you selling the plane ride, or are you selling the holiday in Mauritius?

Write down your "Offer" in the comments. I’ll tell you if you’re selling the boring plane ride or the actual result.

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