Yesterday I attended the Mining Expo at Nasrec in Johannesburg, and what an experience it was. My first impression when we entered was: “Wow. This is where the heavyweights of the industry are.” The size of the exhibition, the displays, the machinery and the businesses represented were incredible. I went there with one main goal: to practise starting one-to-one conversations and see if I could introduce people to our September event at Heartfelt Arena. It was definitely more difficult than I expected. I started conversations by asking people how they currently market their businesses. What I quickly realised was that many of these established companies rely heavily on their websites, word of mouth and their existing customer bases. They are already well established in the industry. But then I started noticing something very interesting. They were actively collecting customer information. They had games, competitions, QR codes, forms and giveaways. Coffee, popcorn, merchandise and other freebies were being used to attract people to their stands. Companies such as Cartrack and UVEX had interactive games where people could win prizes. I even managed to win a little Volkswagen-shaped mouse, UVEX protective sunglasses and a golden ticket! But there was a lesson behind the fun: Before you could play, you had to provide your information or scan a QR code. That immediately made me think about what we are learning about lead generation and value stacking. They were giving something of value in exchange for information and an opportunity to start a relationship. I also used every opportunity I could to practise one-to-one engagement. Whenever I was speaking to someone and the conversation naturally opened up, I introduced our September event and shared my QR code. I managed to share it six times. Was every conversation perfect? Absolutely not. Was I comfortable? Definitely not. But that wasn't the point. I went there to get the reps in, and I did. Another thing I realised is that this wasn't my niche at all. I was speaking mainly to salespeople representing some of the biggest businesses in the mining industry, and that made me feel very uncomfortable.